NYX Professional Makeup

With Love from Los Angeles

Graphic Designer

Planogram Resets

Goal: create a customer-friendly shopping experience that encourages more people to spend time in the business and make more purchases
Rearranging partial or total assortment & graphics for many global retailers, including Ulta, Target, CVS, Walmart, Walgreens, and Dollar General to reflect new franchises

Conceptualizing & creating digital designs, including website updates and digital marketing materials
Collaborating with cross-functional teams to understand project requirements and user needs
Supporting marketing efforts with visually engaging materials for social media, email campaigns, and other digital channels
Creating and maintaining design assets, style guides, and documentation for projects
Goal: Ensuring designs are user-friendly, intuitive, and visually appealing. Generating traffic and creating customers for life

Developing print materials for marketing campaigns, including in-store displays, posters, brochures, and flyers, to promote product launches, events, sales, and services
Collaborating with marketing teams to ensure designs align with campaign objectives and brand messaging.
Conducting market research to stay informed about industry trends and competitor designs
Working closely with printers to ensure print-ready files are prepared correctly and meet quality standards.
Maintaining and updating design templates, brand guidelines, and asset libraries
Staying up-to-date with printing techniques, finishes, and materials to enhance the appeal of printed materials
Adapting designs for various print mediums, including magazines, billboards, and packaging inserts