Orogold
Gold-infused skincare
Lead Graphic Designer / Animator
Web design & email marketing
Landing pages and web mockups
Website imagery maintenance
Management of email marketing system
Renovation of the monthly e-newsletter and weekly email campaigns
Email template creation
Homepage redesign
Goal: Implementing ActiveCampaign, A/B testing, and campaign tracking determining campaign effectiveness, and producing more ease of purchase and overall better shopping experience, as well as generating more qualified leads, lead conversion rate, and increase brand awareness
UI / Interactive design
Creation of the brand's first app to assist clients and customers in stores
Social media advertising
Weekly giveaway campaigns, promotions, social media posts, banners, and educational infographics
Driving traffic and conversions with Facebook, Instagram, Twitter, YouTube, Snapchat, and Pinterest
Social media imagery updates
Video marketing and advertising
Engaging the audience with product releases, tutorials, and catchy videos
Sharing content that is more interesting, educational, inspiring, and entertaining using video
Goal: Gaining exposure to new potential customers and raising awareness
Print media advertising
Custom in-store artwork
Client marketing collateral
Mall campaigns and promotions
Goal: Create a physical customer-product interaction, draw attention to specific merchandise, round out the immersive in-store experience, and flex creative muscles
Editorial publications
Creative ideation, direction, and execution
Packaging
Packaging design, concepts, and execution
Project management
Training and tasking junior designers
Photography
Social media photography and concepts
Staging, image retouching, and manipulation
Image retouching and manipulation
