Online Generosity (Veganuary)

Designs & guidelines for a new creative direction for online generosity (give some, get some!) templates created for the DMI team & digital playbook.

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Goal: Pivot to profit-friendly generosity that drives recruitment and AOV with fewer markdowns throughout a year and establishes brand equity that furthers brand differentiation and luxury positioning with competitive, never-discounted heroes.

On-site assets, homepage and CLP banners, emails, and SMS