Vine Vera

Resveratrol-based skincare

Lead Graphic Designer / Animator

Web design & email marketing

• Landing pages and web mockups

• Website imagery maintenance

• Management of email marketing system

• Renovation of the monthly e-newsletter and weekly email campaigns

• Email template creation

• Goal: Implementing ActiveCampaign, A/B testing, and campaign tracking determining campaign effectiveness, and producing more ease of purchase and overall better shopping experience

Social media advertising

• Weekly giveaway campaigns, promotions, social media posts, banners, and educational infographics

• Driving traffic and conversions with Facebook, Instagram, Twitter, YouTube, Snapchat, and Pinterest

• Social media imagery updates

Video & motion graphics

• Engaging the audience with product releases, tutorials, and catchy videos

• Sharing content that is more interesting, educational, inspiring, and entertaining using video

• Goal: Gaining exposure to new potential customers and raising awareness

Print media advertising

• Custom in-store artwork

• Client marketing collateral

• Mall campaigns and promotions

Editorial publications

• Globally printed and distributed lifestyle magazine highlighting skincare and pro tips, beauty, fashion, and lifestyle trends.

• Creative ideation, direction, and execution

• Research and storyboarding

Packaging

• Packaging concepts, design, and execution

Project management

• Training and tasking junior designers

Photography

• Social media photography and concepts

• Staging, image retouching, and manipulation

• Image retouching and manipulation